![]() ![]() Mascarenhas’s sport management firm WorldTel signs Tendulkar for a record 5-year contract worth 100cr WorldTel signs Sachin Tendulkar - marketing agent Mark Mascarenhas is eventually credited with building the master blaster into a multi-million dollar brand Brand marketers and sports agents say Sachin can live on as a brand to be reckoned with if he reinvents himself and cashes in on his fearless attitude instead of portraying himself as only an athlete. From charging anywhere between Rs 6 crore and Rs 8 crore annually as endorsement fee, his asking price after retirement is likely to plummet to Rs 2-3 crore, say industry experts. ![]() ![]() However, things are bound to change for the 40-year-old as he retires from all formats of the game soon and enters a new phase off the field. Since then, the master blaster has been a top endorser for marquee brands including Pepsi, Boost, Adidas and MRF, among many others. It all goes back to the time when Sachin Tendulkar struck a never-heard-before Rs 100-crore deal with Mark Mascarenhas’s sports management firm WorldTel in 2001, which was the beginning of the phenomenon of brand Sachin. MUMBAI: He has, arguably, been one the biggest Indian sports celebrities and an intensely sought after brand ambassador for almost two decades now. ![]()
0 Comments
Leave a Reply. |